Statement of purpose

Why PRMexists

To place and give voice to positive role models within society.

Statement of purpose

Relatable lived experience creates a connection that instruction alone cannot.

PRM Positive Role Model CIC exists to place and give voice to positive role models within society.

The company is founded on the principle that relatable lived experience creates a connection that instruction alone cannot. Individuals who have experienced adversity, and have emerged from it positively, hold a singular capacity to help others recognise, understand and manage their own experiences. PRM’s purpose is to ensure that such individuals are visible, heard and positioned where society most requires them.

In fulfilment of this purpose, the company produces a podcast through which the stories of positive role models reach far and wide. The PRM® frameworks deliver structured talks and workshops within education settings and to corporate organisations, addressing mental health, resilience, adverse childhood experiences, child criminal exploitation and historic trauma.

The company’s work constitutes therapeutically informed support. It is preventative in nature: by fostering understanding of emotions and equipping individuals with the means to govern their reactions, it seeks to reach people before crisis and thereby to reduce the demand placed upon mental health services, education support, policing and social care.

PRM serves young people within education, adults within the workplace and the role models to whom it provides a platform. As a Community Interest Company, it is asset-locked and conducted not for private gain; every surplus is applied to the advancement of this purpose.

Theory of change

From a story told to a life redirected.

How PRM turns lived experience into lasting change, and why the cycle keeps growing.

Challenge

The gap

  • Genuine role models lack a platform
  • Adverse experiences go unrecognised
  • Young people exposed to exploitation and violence
  • Support arrives late, after crisis
Activities

What PRM does

  • A podcast carrying lived-experience stories
  • Frameworks: talks, workshops and training
  • Delivered in education and corporate settings
Outputs

What is delivered

  • Episodes published
  • Sessions delivered
  • Settings reached
  • Audiences engaged
Outcomes

What changes

  • Earlier recognition of exploitation
  • Awareness of ACEs and emotions
  • Tools to manage reactions
  • Re-engagement with education
  • Support sought sooner
Impact

Why it matters

  • Less demand on mental health services
  • Less pressure on education support, policing and social care
  • Stronger, more resilient communities
If people who have come through adversity are given a platform, and their stories are turned into structured learning, then people are reached before crisis, and demand on services falls. Every surplus is reinvested to keep the cycle turning.

Be part of the change.

Partners, schools, employers and role models: we would like to hear from you.